The Romanov Red Energy Drink Facebook Page states that Romanov Energy Drink is a exclusive product of UB Group and once you have it, than it is to be sure that you will forgot all other Energy Drinks in the Market. The United Beverage (UB) Group is located in India and is the world’s 2nd largest spirits company after Diageo.

A picture (shown here) from the page has three marketing messages on the left:

“Concert in town? Croon with your favorite bands without skipping a beat. Hit the club and party all night after a hectic week at the office. With Romanov Red Energy Drink, the party never stops.”

“Rappel up the slippery slopes of the highest hill on your weekend getaway. Fasten your cables and muscle your way up. When nature demands that you push the limit, Romanov Red Energy Drink takes you there.”

“Hit the gym, sweat it out. Pump those biceps, speed up the treadmill. With a Romanov Red Energy Drink boost, pushing the bar will come easy.”

Romanov Red is an all natural beverage with “natural Guarana”, imbibed with a native herb from Brazil, known for its energy boosting properties. Debashish Shyam, Business Head, United Spirits Limited, stated, “Young consumers today live a fast paced, hectic and a high-on-energy life, in their passionate pursuit of personal and professional goals. We recognise this need and believe that Romanov Red Energy drink will provide the much needed natural incremental energy to the consumers. The growing popularity of mixing vodka with energy drinks presents an interesting and exciting opportunity to us to increase the Romanov Red footprint.”

With Energy Drinks like Bawls, Cocaine, Hi-Ball, Monster, No Fear, Red Bull, Rock Star, Wired, and Whoop Ass brands, there are at least 9 Brands of malt drinks that contain at least 6% alcohol along with some of the same ingredients that are in Energy Drinks (caffeine, ginseng, guarana, and taurine).

Anheuser-Busch and Miller Brewing produces several “energy beers” — beer containing caffeine. And Red Bull and vodka — mixed up by bartenders who call it a Friday Flattener or a Dirty Pompadour — has been popular for over ten years.

A Brazilian study found college students didn’t feel as drunk as they actually were after drinking vodka and Red Bull. Their perception of their coordination and reaction time didn’t match objective tests. While some teenagers might feel like this is a benefit, the potential for accidents and alcohol poisoning worries Dr. Sandra Braganza, a pediatrician and nutrition expert at the Children’s Hospital at Montefiore in New York. As she prepared to write an article about energy drinks for a pediatrics journal, she was surprised how little published research she could find on them. “The truth is, we don’t know what kind of effects these ingredients can have,” Braganza said of taurine, glucuronolactone and guarana. “We have to start doing more studies on this.”

This is probably because energy drinks are relatively new.