In honor of the new Amazon Kindle Fire tablet, we wanted to highlight some energy drink apps on the Appstore for Android. While at first we could only find the Breakdance Champion game from Red Bull BC One and a Monster Energy theme, when we dug a little deeper, we found more energy drink apps for Android.

Battle against the best of the best, throw down the coolest moves and win the respect of the crowd. Forget about gravity, let your body pulsate to the beat and take the lead with motion-captured moves from Roxrite, Lilou, Cico, Hong 10, Taisuke, Pelezino and Ronnie. Make the most spectacular moves using the special drag and hold feature on four rhythm channels and take it to the limit with Red Bull.

Do you have what it takes to be a star in the B-Boy scene?

Choose from realistic dance choreography with nearly 650 motion-captured moves. There are 14 famous international locations rendered in 3D. Famous voice actor “Zurek” acts as MC for the contests. Crazy moves, extreme motions, spectacular light effects and fireworks put this game over the top with 29 licensed B-Boy sound tracks to fuel the battles.

Sport the Monster Energy Drink brand logo on your Android device’s home screen with this striking theme. This highly customized theme app makes it easy to show off your favorite brand.

Note: This theme will only work after you’ve installed the Crazy Home home screen replacement app. These are not included with the purchase of Monster Energy Theme app. Crazy Home is an unique home screen replacement for your Android phone. Use up to three separate desktops with up to five screens each. Configure separate themes/icons for each desktop. Supports tons of themes, offers full icon customization, and more. It adds full icon customization, mix-and-matchable themes, screen previewing with the press of a finger, the ability to easily add and remove screens, and dynamic scroll-ability.

Boost your energy level and productivity with a binaural beats energy boost from Energy Booster. Since discovered in 1839 by Heinrich Wilhelm Dove, binaural beats have been proved by scientific research as one of the most efficient tools to induce relaxation, meditation, creativity, and other desirable mental states.

Use this energy boosting Android app when you need to energize yourself to deal with challenges like preparing for an exam, lecturing, or writing. Super energy binaural brain wave is incredibly powerful in recharging people’s energy and improve work efficiency. All you need to do is listen to the instructions and take deep breaths–you will effortlessly enter an altered state of mind, a condition which allows your brain waves to change from a beta state to the alpha state where your mind takes on a more powerful role in calculating, higher language function, and higher cognitive understanding. Meanwhile, induce deep relaxation; peace to both your body and mind. Your brain and your body will feel reborn with passion and fresh energy.

Shah Rukh Khan (left), Bollywood Producer and Actor, at XXX Launch

Makers of SJ XXX energy drinks are moving beyond sponsoring cricket and boxing and are now on the hunt for adventure sports like ultimate fighting and extreme skiing to tie up with.

In Mumbai, India, JMJ Group, has learned a lot since the launch of its new energy drink brand, SJ XXX (not to be confused with Triple X), in 30 cities in early 2010. JMJ Group has traditionally a real estate and hospitality firm, but Sachiin Joshi, vice-chairman and inventor of SJ XXX, helped steer the company towards energy drinks and they are  aggressively marketing their new brand.

SJ XXX was associated with Kolkata Knight Riders, the Indian Premier League (IPL) cricket team co-owned by producer and actor Shah Rukh Khan, when the quick-format cricket tournament —defined by its power hitting—was being played across India in March and April.

Cloud 9, which has been primarily associated with cricket, is among the brands such as Red Bull, Power Horse, Burn, Romanov Red, and SJ XXX that have flooded the Indian market. SJ XXX has since become the lead sponsor for the Commonwealth Boxing Championship, part of the Commonwealth Games to be played in New Delhi in October. For JMJ Group, adventure sports are next.

“It’s a bit of a challenge,” said the 26-year-old Sachiin Joshi, who is exploring the idea of launching fight nights, modelled around the Ultimate Fighting Championship in the US.  This is partly due to the competition from competing energy drinks: Red Bull, from Red Bull India Pvt. Ltd, intends to launch the Red Bull X-Fighters Jams exhibition tour, a competitive exhibition version of the global Red Bull X-Fighters property.

“It involves stunt bikes,” said Rohan Vyavaharkar, national communications manager at Red Bull India.  But Red Bull is already looking past ultimate fighting: Red Bull Air Racing, its world championship and cliff diving event, will also come to India by 2011-12. Globally, the Red Bull brand is already associated with adventure sports such as Formula 1 and Alpine skiing.  It makes sense that JMJ Group would be following in Red Bull’s footsteps.

Like Red Bull, JMJ wants to create a market for extreme sports through XXX. “We are keen to set up a winter sport like skiing,” said Joshi, but the market is already flooded with brands such as Cloud 9 from Goldwin Healthcare Pvt. Ltd; Power Horse of Austria’s Spitz KG, locally owned by Power Horse India Pvt. Ltd; Coca- Cola’s Burn, launched late last year; and Romanov Red from the UB Group, launched this year.

Cloud 9 is keen to sponsor the cricket World Cup 2011 and the next season of IPL, said Priyesh Ganatra, chairman and managing director of Goodwin Healthcare. Cloud 9 has been associated primarily with cricket, sponsoring the Chennai Super Kings team during IPL 2009, the India-Australia series in October and the India-South Africa series in February.

“Our investments in cricket have paid off. We got huge mileage because of Sachin Tendulkar’s double century in the India-Australia series,” said Ganatra. “We applauded his success through hoardings later. It was greatly beneficial in brand recall.” Hiren Pandit, managing partner (entertainment sports partnerships) at Group M, said Red Bull’s global success on the back of extreme sports meant it was natural for other firms to copy this strategy.

But Indians traditionally are not too fond of extreme sports, so could this marketing strategy backfire? “Apeing international brands is perhaps not the best way to go,” Pandit said, adding that the challenge for most energy drinks would be to find a niche of their own. Nanda said they could look at opportunities beyond sports. “As the market grows, one would see these brand filtering into other areas such as fashion, lifestyle, etc. The strategy should be to cover as many consumption occasions as possible to build sales,” he said.

Romanov Red from United Spirits Ltd is focused on sports and music-related activities, said business head Debashish Shyam. “Besides owing a team, we’ve also been part of sampling and promotional associations with other teams,” he said. Like anything else, diversification is key, even when marketing energy drinks.